CUSTOMER-LED • SCIENCE-BACKED • CATEGORY DEFINING
York St Brands is where challenger beauty and wellness brands are born. We take unmet needs, pair them with breakthrough science, and bring them to life at speed. From The Breakout Hack to BOOST LAB and Bouf, our portfolio reimagines categories through innovation and customer insight, turning unmet needs into brands and products people truly connect with.
From viral hits to category shake-ups, York St Brands builds ideas that stick.
Behind every launch is patented tech, science-backed formulas, and a challenger mindset.
With strong product–market fit and deep community connection, demand has outpaced supply and propelled our brands into the fastest growth trajectories in their categories. From acne care to hair wellness, that momentum has secured distribution across leading retailers in Australia, New Zealand and the UK.
For spotty hotties everywhere
Acne care has long been clinical, shame-driven, and outdated. The Breakout Hack flips that script with science-backed formulas, world-first biofilm technology, and a playful, no-shame community that speaks directly to breakout-prone customers.
Game-changing patented haircare
Hair loss had long felt either clinical or gimmicky, so we built Bouf, the first hair wellness brand that makes regrowth feel bold and fun. Powered by patented FGF5-inhibiting growth technology that reduces hair fall and boosts follicle activity, Bouf combines science with a cheeky, relatable brand personality.
Serums made simple
Skincare routines had become expensive and overcomplicated, leaving women 45+ wanting real results without the fuss (or a 10 step skincare routine). BOOST LAB delivers exactly that: single-focus serums with high-performance actives that are easy to choose, easy to use, and proven to work. Now one of the fastest-growing serum brands in pharmacy, BOOST LAB is skincare made simple.
We are always interested in new brands in the beauty and wellness space.
We know what it takes to launch, grow and scale brands in the beauty and wellness space - because we've done it. Whether you're seeking an exit, a joint venture or growth capital, our flexible partnership model helps you reach the next level. Our sweet spot: post-seed brands with $1M+ revenue - but killer ideas are always welcome.
