Hair loss effects around 50% of men and 40% of women in Australia. In today’s fast paced world this problem is growing.
Bouf is a range designed to strengthen strands, visibly thicken and support hair growth with our patented FGF5 hair tech.
Launched in May 2025, Bouf demonstrated strong early momentum, generating over $500K in e-commerce sales within its first week and rapidly securing the #1 position in its retail haircare category.
WHAT MAKES IT DIFFERENT?
At the heart of Bouf is patented technology that targets FGF5 – the protein that tells your hair when to stop growing and fall out. In simple terms, Bouf hits the “snooze button” on that signal, giving hair more time to grow thicker and stronger.
Paired with YSB’s powerful brand-building engine, it has created a cult-like following in just months and is already redefining the haircare category.
