Meet The Breakout Hack! The category disruptor in acne - a disease estimated to affect 9.4% of the global population (making it the eighth most prevalent disease worldwide).
WHAT MAKES it DIFFERENT?
tbh took a first to market patented treatment for breaouts, licensed from the medical industry, and paired it with a brand strategy that would cut through and generate ‘cult status’ amongst it’s key customer group.
The brand became the acne category leader in Priceline within 12 weeks of launch, and has remained at the top of the category ever since.
